In the old Will Rogers, they did a temporary videoboard, and they’ve kind of been manipulating it over the years. “We also worked with Beck, who was the general contractor on the job, to make modifications because in 2004 for the first time, mothballed during the recession in 2006, and then brought back to life in 2014. “About a year and a half ago, I came in to assist with the technology build-out and reviewed the specifications that WJHW laid out for the audio- and video-control spaces,” Schmidt says. It has been operating on an annual basis in the adjacent Will Rogers Memorial Center, which was built in 1936. 6, but the Fort Worth Stock Show and Rodeo is its main tenant and was consulted first. The venue may be hosting a non-conference basketball game between local TCU and USC on Dec. So we’ve tried to focus heavily on versatility, flexibility, and showing a whole range of different opportunities for people of Fort Worth to come and enjoy the facility.”įocus on Flexibility: Constructing a Multi-Event VenueĪt the onset of this project, Schmidt and his team at Trail Drive Management Corp., the managing company of Dickies Arena, knew that putting this building together would require a chess-like mentality to anticipate the next move and accommodate any and all clients seeking to host an event there. “We will have George Strait in here for two nights back-to-back, and we also have basketball. “In our first month, we booked events with Twenty One Pilots, SuperM, The Black Keys, MercyMe, and Hot Wheels Monster Trucks Live,” says Andrew Schmidt, technical services manager, Dickies Arena. The new Dickies Arena will host a myriad of events, such as rodeo, basketball, concerts, and gymnastics.ĬLICK HERE for an audio breakdown of Dickies Arena.
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